Each year since 2000, Pantone announces its choice for color of the year. The 2021 Pantone Color of the Year color was selected after Pantone Color Institute spent the year researching color in art, printing, marketing – and throughout society. The new color is representative of the upcoming new year, influencing the use of color in print, marketing, and fashion.
Embracing Color Management is key when it comes to improving your catalog. Today’s consumers expect products to be visually accurate across any and all platforms. From print and digital to retail - our team of print color professionals are here to help guide you!
Mail order catalogs offer consumers a more memorable way to view and highlight products. According to a survey conducted by a global management consulting firm, "45 percent of people say catalogs stimulate their interest in a company’s products, and almost 90 percent have bought an item after first seeing it in a catalog."
Introducing Pantone Color of the Year 2018—Ultra Violet! Bravely bold and oh so modern, this shade of purple is close to our hearts here at Artisan.
Artisan Colour highlighted in January 2010 issue of Big Picture Magazine for a featured article discussing large format printers that print in white ink.