Each year since 2000, Pantone announces its choice for color of the year. The 2021 Pantone Color of the Year color was selected after Pantone Color Institute spent the year researching color in art, printing, marketing – and throughout society. The new color is representative of the upcoming new year, influencing the use of color in print, marketing, and fashion.
The strongest and most persuasive visual cue is color, followed by texture. Increase brand recognition and purchases by offering customers the most consistent color possible. Our color experts at Artisan Colour will make your brand stand out in the crowd.