Artisan Colour is excited to introduce Tom Benedict, the new Director of Business Development. From extensive experience in graphic arts to nearly 30 years in digital to print sales and management, Tom’s background and passion for all things colour help him fit right in with the Artisans.
So you're wondering. Is there really a difference between an Artisan catalog and a magazine? The answer is yes. The two can (and do) peacefully co-exist in the print world, today. But first, it is beneficial to understand what exactly each of them is used for and why.
Embracing Color Management is key when it comes to improving your catalog. Today’s consumers expect products to be visually accurate across any and all platforms. From print and digital to retail - our team of print color professionals are here to help guide you!
Catalog shopping offers consumers a more memorable way to view and highlight products. According to a survey conducted by a global management consulting firm, "45 percent of people say catalogs stimulate their interest in a company’s products, and almost 90 percent have bought an item after first seeing it in a catalog."
Artisan Colour shares the basics of how to make a catalog in an effort to help you on your own journey of launching a direct mail catalog.