Marketing workflow and the associated supply chain can be one of the most cumbersome within an organization. With designing, ordering, billing, and shipping, there are opportunities for delays at every turn. Enter web to print fulfillment! Through a custom-designed portal or e-commerce site, you can easily access, customize, and distribute brand marketing materials to anyone, anywhere.

What is Web to Print Fulfillment?

Web to print fulfillment with OrderJet

Web to print is an e-commerce solution that enables ordering print products through a custom online portal. Through the portal, the printing process is consolidated into a real-time, almost instant marketing workflow.

Web to print fulfillment is ideal for organizations with multiple departments or locations, especially franchises, as prints can be shipped directly to the requested address and billed individually or to a master account.

OrderJet, Artisan Colour’s proprietary web-to-print fulfillment portal, also acts as an online asset library, keeping branding elements like logos and marketing designs safe and ready to use through just an internet browser.

Imagine you hire a new realtor for your brokerage. Once you give that person access to your OrderJet web-to-print portal, they can update their information to order business cards, use the designed flyer template for their listings, and ship open house signs directly to their location.

Web to print fulfillment is fantastic for:

The Nuts and Bolts of OrderJet

Setting up and using your own custom OrderJet portal is incredibly easy. It starts by consulting with the Artisans on what marketing collateral you may need. We then gather your brand assets, images, and marketing designs, then upload them to the secure portal.

No marketing designs? No problem!

Our in-house designers can assist with that, or you can use some of our templates to get started.

Kristiane Trejo Account Executive Meet the Printing Specialists at Artisan ColourColourWant to learn more about our Web to Print Solutions for your marketing workflow? Contact us now or call at (480) 948-0009.

Print Marketing Made Easy

OrderJet was designed to make ordering print products easy and fool-proof. With the user-friendly and customizable interface, even novice users without any design experience can print like pros. The three step process is designed to make printing easier for brand managers and marketing pros.

  1. Set the standards. You manage who has access to the portal, what they have access to, and what content is editable. Some users may need access to everything, while others may just need access to a few items, such as business cards or postcards.
  2. Users select, update and order their own prints products. You can create individual login credentials. In some cases, users may even pay for their own products.
  3. The order is shipped. Users can choose where to ship, no matter the location.
spenga lobby franchise printing solutions artisan colour

SPENGA lobby franchise printing solutions by Artisan Colour

What Are 6 Key Benefits of Web to Print?

  1. New hires can order their own business cards
  2. Location managers can stock brochures
  3. Franchise owners can purchase approved signage
  4. Independence is given to users in updating, ordering, and paying
  5. The portal admin can see who has ordered what
  6. Your assets, as well as valuable customer data, are always secure

How Web to Print Affects Marketing Workflow

Web to print greatly simplifies marketing workflow by eliminating kinks and unnecessary links in the chain.

Marketers waste about seven hours per week on unnecessary duplication work, according to a global study by project management master Asana. And over half of that time is spent on email responses and soliciting feedback on projects.

OrderJet’s web to print fulfillment solution helps salvage some of that wasted time!

Modern Acupuncture Franchise Sales Marketing Collateral Print Fulfillment by Artisan Colour

Modern Acupuncture Collateral Print Fulfillment

By enabling users to order their own print products, you not only empower them to have a hand in their own marketing tools, but you eliminate the time it takes to design each print, send for feedback and approval, order them, receive them, then ship back out to the user’s address.

With pre-approved designs already loaded on the portal, this also eliminates the back-and-forth approval process with the printer. Print previews are available immediately and can be approved with one click.

For organizations that do a lot of printing, warehousing saves even more time and costs. Order large runs less frequently and keep them stored in the Artisan warehouse. They then ship out immediately when you need them.

A more streamlined workflow sets the stage for a stronger ROI.

Brand Consistency is Key

The ability to easily maintain brand consistency across multiple platforms and locations is critical to effective brand marketing.

chompies point of purchase displays artisancolour

Chompies Restaurant Limited Sale Offers

Using a platform like OrderJet that has an online asset vault means that users have everything they need to design their marketing collateral, from various logos to embedded fonts, colors, and thematic imagery.

Implementing your own approval workflow within the portal takes one more step to ensuring brand integrity while also keeping an eye on costs. The risk of using the wrong logo or an unapproved image is eliminated, as is your time to fix it.

Brand refreshes and design updates are also accounted for with easy-to-implement global changes to marketing designs and assets.

Why Implement Web to Print

Harnessing cutting-edge technology to power your prints increases marketing workflow. The inherent organization of keeping files and assets in a secure portal and approving online reduces the traditional email chains, lost files, missing collateral, and other hazards of printing’s past.

You can focus your time and attention on tasks that need it rather than mundane administration tasks related to ordering and managing prints. You control your marketing content.

To see how your marketing campaigns and brand can benefit from the web to print fulfillment, and how you can get hours back in your workweek, contact Artisan Colour for an OrderJet demo.