Is your company looking for alternate signage ideas to advertise your products or current marketing campaigns? The floor is the perfect place to start. Every retail space floor doubles as an advertising canvas for your business. Display your message with custom, durable floor graphics from Artisan Colour. This method has the potential to literally stop consumers in their tracks!

Why use Floor Graphics?

Grand Canyon University Stairway Floor Graphics

Floor graphics have the ability to transform high foot traffic areas into attention-grabbing advertising spaces. A logo placed at the entrance of your business lobby can also promote company pride and help build your corporate brand. Have a big event or trade show coming up? They are also the perfect marketing tool for trade show booths and other special events.

Pangea Snake Floor GraphicPerhaps you’re just looking to enhance your customer experience with fun, environmental graphics. You can do that too! For example, we created a “jungle type atmosphere” at Pangaea: Land of the Dinosaurs in Scottsdale, by adding snakes, scorpions, and other critters. Check it out here! Floor graphics have the power to accomplish all of this, and so much more!

Looking for a more subtle approach? Utilize these graphics as a directional tool to help guide customers in an interactive way, instead. When strategically placed in various “point of purchase” locations throughout the store, floor graphics also have the ability to increase sales with very little investment. With a low cost per square foot to produce, and durability to withstand high foot traffic for several months, they offer a high return.

Perfect for seasonal or permanent displays

Floor graphics can be made using a base vinyl and a specially formulated over-laminate for the floor. This over-laminate has a rough texture to prevent slipping and protects the print from foot traffic. The vinyl is easily removable and leaves no residue on the floor. This makes it easy to change out for future campaigns. Whether used seasonally or permanently, these print graphics are one of the most inexpensive and effective advertising mediums on the market.

Get in touch with us to learn more! Phone: (480) 948-0009 toll-free (877) 948-0009 Email:

*Updated November 2020.