There’s a lot that goes into planning for a trade show, but trade show planning does not have to be overwhelming. The trade show planning timeline provided below can serve as a checklist, designed to help any exhibitor–big or small–effectively plan a successful trade show presence. Use this checklist as a template and guide for your trade show planning.
- If you’re exhibiting at your first trade show, begin at least 12 months prior for a relaxed task schedule and a stress-free trade show planning process.
- If you require a custom-built or large-scale exhibition booth, begin trade show planning at least 6-12 months prior.
- If you’re experienced and just need a small booth (8×8 – 8×10) without a lot of customization, we still recommend you begin trade show planning at least 4-6 months prior.