If you’re a business owner, you want your business to stand for something in the hearts and minds of your customers. The ideal situation is when customers see a color, logo, ad, even signage , and wall design, they are reminded of how your products or services positively impact their lives.
You may not have given much thought to the signage inside your buildings, but they matter as much as your high-cost brochures and ads that represent your brand. Plus, they serve other important purposes that may not be immediately evident.
Let’s dig into the 3 best reasons why interior signage is incredibly important.
# 1 – Customizing Signage and Wall Design Unifies Your Brand
As mentioned earlier, creating common themes or designs across all visual design elements helps to define a brand. These elements help shape perceptions about your company and can give you a foothold in the market.
To maintain this competitive edge, unify every visual item that identifies your business that customers will encounter. If the elements aren’t cohesive, it can create confusion and doubt in your customers’ minds – which can eventually lead to a disconnect.
When a disconnect occurs, your competitive edge, authority, and foothold in the marketplace are in peril.
You may have already thought about making exterior signage cohesive with your brand, but interior signage can easily be overlooked. Include them in your brand planning!
#2 – Simplify Navigation with Interior Signage and Wall Design
When customers enter your building for the first time, you have an opportunity to set a great first impression. If your customers feel lost in a maze of beige walls, it makes for a bad customer experience.
Create clear and strategic directional signage to help visitors find their way around.
Orientation maps with fun and meaningful graphics ensure a pleasant and stress-free experience for your visitors, thereby creating another reason for customers to love your brand.
For larger facilities like hospitals or universities, creating a strategy for engaging wayfinding wall graphics does more than help guide the way – it enhances the experience for guests.
#3 – Use Signage and Wall Design to Connect Exterior and Digital Elements
Strengthen brand cohesion and navigation at the same time by streamlining customers’ exterior and interior experience.
It’s not unusual for exterior and interior signage to look like they were designed by two different companies. That may be because the signage was purchased from different vendors or the teams that were responsible for the signage serve different purposes in the organization, i.e. marketing and facilities planning.
Don’t treat your online presence differently than your wall signage. Customers going from online to a brick-and-mortar building must have a cohesive impression.
Effectively brand the interior signage, exterior signs, and online presence so visitors will experience your property in the same positive way.
Ideas for Creative Custom Signage and Wall Designs
Digital Signs – Change up the design or message as they are needed with one or more digital signs in strategic spots, like a busy lobby. Announcements like awards, new releases, even season’s greetings can provide a way for visitors to connect with you.
Vinyl Graphics – Cover a plaque or wall with branded vinyl graphic stickers to create fun, inspiration, or a simple reminder of your logo, character, or tagline.
Large Lobby Signs – Set a happy tone by greeting visitors with a lobby sign that welcomes them, reminds them of your mission statement, or simply expresses gratitude for their visit.
How to Find the Best Custom Signage and Wall Designs
Interior signage is essential. Quality, brand-cohesive, strategically designed signage , and wall designs can’t be bought “off the rack”. Find a partner with experience delivering premier custom signs that create an unforgettable, customer-bonding moment.
How do you go about doing that?
Here are the questions that can help you get the most from your signage spend:
Ask about experience
What is their process
Do they offer free consultations?
Do they focus on your needs?
Site visit analysis is a must
Do they have quality control checks throughout the process?
Ask for referrals
Look at their portfolio:
Do they have a variety of signs?
Can they create brand cohesive signs?
Have they worked in a wide variety of industries or your industry?
What’s their track record?
Do they have a lot of satisfied customers? (Hint – check testimonials)
What do customers say – are they on time? Do they deliver quality?
How long have they have been in business?
The time and money you put into your brand must get a solid return.
Get the Most From Your Marketing Spend With Our Interior Signage Checklist:
Want 1-on-1 help? Artisan’s 20+ years of providing perfect color, marketing solutions, and personalized service will help drive your success. Let our team of experts work with you on your next project. Contact us now or call: 480-948-0009
With nearly 2 decades of experience creating the perfect union between sizzle and data for clients’ marketing and sales efforts, TC Curvin is passionate about bringing added value to his clients through direct mail-centric solutions, analytics, and metrics. A knowledgeable expert, he bridges the gap between analog and digital marketing, enhanced by integration and automation strategies. Whether assisting with efforts in account-based marketing or in a sales enablement strategy, TC’s role far extends past being a print provider. He is excited to be part of the Artisan Colour team and is ready to help clients find innovative solutions to achieve their business goals.