When Todd Snyder’s Tribeca, NY clothing store was looted on the heels of Pride Month, and amidst social unrest, he wanted to do more than just cover it up. He turned to Artisan Colour for quick custom banners that furthered his “Art of Pride” showcase and neighborhood engagement.
Quick Custom Banners Make Statement
On Thursday, Todd contacted Artisan Colour after being looted and needed something more than plywood and nails to cover up the shattered glass. He is a menswear designer in NYC, after all. Fast turnaround custom banners were the answer and Artisan agreed to the project.
Friday morning the Artisans reviewed the artwork and it went straight to print on 7-mil poster paper. The printed graphics shipped out at 5:00 PM Friday and were in Todd’s hands at 9:00 AM the next morning, installed later the same day.
“We’re happy to help businesses in creative ways,” said John Passante, Vice President at Artisan Colour Modern Print. “I’m particularly proud of our team here at Artisan and their ability to quickly turn around this pride wall mural so that clothing retailer Todd Snyder at the Liquor Store could solve an immediate need.”
Pride month and current events centered around racism and injustice were the inspiration for the custom banners. They fit together to form a larger than life mural that actually wraps around the street corner. Xavier Schipani designed the masterpiece (as well as part of Todd Snyder’s “Art of Pride” collection).
“Defend together and love with PRIDE.” -@toddsnyderny
Standing Up with Style
The custom banners are part of Todd’s “Art of Pride” collection: a series of limited-edition apparel featuring original artwork by nine leading LGBTQIA+ artists… and now this amazing mural. Proceeds from the sale of these “wearable works of art” are earmarked for donation to support nonprofits chosen by the artists themselves, including VISUAL AIDS, Out Youth, GMHC and others.
What an outstanding example of how ingenuity, art and a little hustle can stand for something. We are proud to have helped Todd bring a little light and love to his Tribeca neighborhood!
“We’re honored to be part of a project that took a challenging situation and turned it into a positive statement of support for the community.” –John Passante, Artisan Colour