Wayfinding Window Clings
Wayfinding signage helps direct people to go down a certain hallway or use a particular door. This type of window cling is often used in medical centers, large warehouse-type retail stores, and schools.
When you direct the eye where to enter the establishment, customers who are often in a rush feel more comfortable and efficient. This is quite common in stores with automatic doorways, such as grocery stores.
When using wayfinding in retail stores, it’s best suited for storefronts with many windows. This makes it so you can highlight the entry door, the exit door, and the delivery door, for example. Internal windows can also be used.
Be warned that this can become overwhelming if too overdone. Talk to an Artisan Colour specialist to see some examples of successful wayfinding signage.