1. Countertop Display Boxes
Display packaging has a longer shelf-life—quite literally—than individual product packaging alone. Counter display boxes, pop-up display boxes, and cardboard counter display boxes allow for an eye-catching opportunity to display your brand and products at the point of sale, on shelves, endcaps, countertops, or anywhere in the store where your products are sold.
This type of packaging remains on the shelf until the product is sold out, increasing impressions of your brand and creating a memorable presentation of your product. This longevity, plus the design and appearance of the packaging, will lead retailers to feature your products more prominently in stores, thus increasing sales.
Cardboard countertop display boxes are a popular choice with brands offering larger products that will live primarily on regular store shelves or end caps.
These boxes can serve both as the shipping box for your product, as well as the display box at the retailer.
This dual purpose allows for your logo/brand to have much higher visibility as it moves from the warehouse, to the shipper, and to its final destination. It is also cost-effective, eliminating the need for an extra shipping box, and provides an easy and attractive way to display products in-store.
Because this option allows for larger sizes and shapes, you can also get creative with adding tiers to accommodate vertical retail space and showcase a variety of products in one display.
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