Standing out at trade shows can be a challenge when you are only one booth among a sea of dozens, or even hundreds, in a crowded exhibit hall. With so many exhibitors vying for attendees’ attention, what can you do to ensure your booth dominates in the ocean of competitors?

It all starts with having a one-of-a-kind, custom trade show display design.

Tip #1: Create a Unique Trade Show Booth Design

When planning your exhibit booth design, start by choosing how you want to present your brand.

From there, you can decide on the creative aspects including themes, shapes, colors, graphics, and build your display on these fundamental elements.

Harnessing the power of shape impacts your ability to grab the attention of trade show attendees and can greatly affect their initial reaction to your company.

ProTip: Design your trade show exhibit so it corresponds to your company’s brand, product, or service.

For example, a construction company may utilize geometric shapes such as squares or blocks to illustrate strength and reliability.

Ideally, your display reflects brand guidelines while simultaneously pushing their boundaries. Achieve this by vamping up the visuals to create a captivating display that surpasses the clichéd table-and-backdrop trade show booth design.

soyang tradeshow booth artisancolour

Tip #2: Use a Variety of Visual Elements

Telling your company’s story by selecting a variety of visual elements for your trade show graphic design will ensure attendees stop in their tracks.

Start with a color palette that conveys a specific feeling or emotion. Color psychology research in marketing shows that choosing warm colors, such as reds, yellows, and oranges, to convey energy and optimism. You could also go with bold complementary colors like blue and orange, or versatile monochromatic colors like various shades of purple.

ProTip: Once you’ve narrowed in on the perfect color scheme, seek to modernize the look by adding exciting and clever design elements. Elevate your trade show display by anchoring it with an unexpected backdrop.

Your company’s logo is an important part of your brand, yet it shouldn’t be the exclusive graphic design component. Supplement and complement it with visuals that send a message attendees will remember. A company selling meal kits can send the message of freshness by showing fruits and vegetables or a colorful, well-composed dish.

deezee tradeshow booth artisancolour

Exhibit Booth Signs

Printed backdrops are not the only signage available to liven up your trade show display design. Consider using a combination of signage appropriate for indoor and outdoor trade shows, such as:

  • Pop-up tents
  • Banners
  • Table covers
  • Sign stands
  • Dimensional signs
  • Multi-layered signs

For example, the height of a pop-up tent with your company’s name and logo will be more visible among a crowd of low-lying tables. A bonus if it also provides inviting shade at an outdoor trade show. Using a combination of different trade show booth signage will flag the attention of those passing by.

Tip #3: Size Doesn’t Always Matter: Small Trade Show Booth Ideas

A small booth doesn’t mean you can’t have a big impact, no matter the size of your designated area or your location in the exhibitor hall, there are three things you can do to ensure your trade show booth stands out from the rest.

  • Wow attendees with captivating design
  • Provide fun promotional materials unique to your brand.
  • Include high-quality signage and printed marketing materials.

Tradeshow ChecklistDid You Know?

81% of trade show attendees have buying authority.
This means more than 4 out of 5 people walking the aisles are potential customers for exhibitors. Get Tradeshow Planning Help! Download our free checklist.

Virtual tradeshow booklet tedx webGifting attendees with high-quality printed promotional materials will help you achieve ROI from the event. Promotional Products Association International estimates: 65% of advertisers cite promotional products as highly effective in reaching consumers and contributing to brand recall. 

Trade show collateral ideas include these print products to help visitors remember your company and what you have to offer them.

  • Business cards
  • Coupons
  • Catalogs
  • Flyers and postcards
  • Service menus

Small exhibit booths attract outrageous attention when using unique and customized trade show display design, signage, and marketing collateral.

Jaelei Ohrman Account Executive Artisan ColourLooking to create a cool, and modern trade show booth design? Artisan offers creative graphic design services and expert printing to achieve a successful tradeshow exhibitor experience.

Get in touch with us! 480-948-0009 or