Imagine a form of advertising that people can’t block, fast-forward, closeout, throw away, flip past, or tune out. An innovative form of advertising whose reach surpasses traditional marketing and is much more cost-effective. That is the power of fleet vehicle and truck signage!
Vehicle signage consists of vinyl graphics of varying sizes that are applied to or wrapped around the outside of cars, trucks, vans, trains, boats, buses, planes, etc. Signage can come in the form of full vehicle wraps, partial wraps, spot decals, and vehicle lettering.
Vehicle signage can help you:
- Reach a wider audience.
- Create brand awareness.
- Generate leads and sales.
- Stand out from the competition.
- Improve your customer service.
- Create a positive brand image.
The average American spends 22 hours traveling per week and a recent survey found that 78% of U.S. residents take notice of vehicle signage. These graphics serve as “free” advertising and spread your brand awareness without extra effort or repetitive marketing fees.
Whether you have a company vehicle or a fleet, truck signage adds a consistent, professional look to business vehicles and is eye-catching to potential customers.
Thus, making it an excellent form of out-of-home, mobile advertising.
Full Vehicle Wraps: Make the Biggest Statement
Bumper-to-bumper vinyl wraps cover the entire vehicle and are the most eye-catching form of vehicle signage. Any graphics or colors can be used for full vehicle wraps, allowing you to be extremely creative and maintain your brand identity. The innovation of full wraps makes these trucks stand out on the road.
While full vehicle wraps are a larger investment compared to other vehicle signage, they are effective and have an impressive return on investment. Online ads can cost up to $21 per thousand impressions while vehicle graphics can cost as little as $0.15 per thousand impressions.
Online ads can cost up to $21 per thousand impressions while vehicle graphics can cost as little as $0.15 per thousand impressions!
Vehicle wraps turn your work vans, company cars, or delivery vehicles into mobile advertising. Studies prove that vehicle wraps increase brand recognition 15x more than other forms of advertising!
Partial Vehicle Wrap: Earn Attention & Business
Covering anywhere from 25% to 75% of a vehicle, partial wraps cover selective parts of a truck, such as the sides or back half. A partial wrap offers more flexible pricing while still allowing for large, high-definition graphics that will attract attention and business. A single vehicle with wrapped graphics can generate between 30,000 – 80,000 impressions every day!
Partial wraps are great for white or neutral-colored vehicles or for those whose car is the same color as their business logo. This is also a more affordable option for businesses with large trucks or vans who do not have the budget for full wraps.
Spot Decals/Sticker Graphics: Effective Mobile Branding
Businesses looking for consistent branding at a low cost would benefit from spot decals or sticker graphics. This signage is used on specific parts covering less than 25% of the vehicle, like the back, a portion of the side, or the hood.
Spot decals and graphics can be applied to any type of vehicle, but they offer less room for creativity, typically consisting of a sizable logo with lettering, and create less impact on your audience. However, spot decals are still effective and a great option for businesses with restricted budgets that have:
- A single car
- A fleet of vehicles
- Service vans or trucks
White is the number one color for company vehicles and fleets. Something as simple as a spot decal can help your company truck or fleet vehicle stand out and increase your sales. For every $1 spent on out of home advertising, like vehicle signage, approximately $5.97 in sales is generated, making something as simple as a sticker graphic a meaningful and effective form of advertising.
Pro Tip: Use bright colors, large logos, eye-catching metallic vinyl, and engaging graphics to get the most out of limited advertising space.
Truck Lettering: Upgrade Your Company Vehicle
If wraps or spot graphics are not your style or not in your budget, something as simple as vehicle lettering can upgrade your company truck and increase awareness of your business.
Lettering is small sections of words or numbers on the windows or door panels of your vehicle, often your company name, contact information, slogan, etc.
Lettering is the most cost-effective vehicle signage option, easy to design, and quick to install. It is perfect for small companies and service-related businesses. Lettering is more informative than advertorial because it does not include a company logo or convey the personality of your brand, but it does add value and a degree of professionalism to an otherwise blank vehicle.
Although truck lettering may be simple, mobile vehicle signage results in 97% message recall from your audience, considerably more than the 19% retention for stationary signs.
Vehicles aren’t just a mode of transportation or delivery. Out-of-home advertising, like truck signage, is the fastest-growing traditional media in America. And it works: 81% of people who notice out-of-home advertising engage with the messaging.
Take advantage of this untapped advertising resource! Artisan Colour provides professional, durable, top-quality vehicle signage to help get your business noticed. Read more about the vehicle wrapping process and see examples of all types of truck signage.
If you’re ready to upgrade your company vehicle, increase your brand awareness, and boost your sales, contact us to request a quote, schedule a consultation, and start planning your vehicle signage!