Printing is an essential part of nearly every marketing plan. From direct mail to large format signage and business cards, the print and design needs to look professional and feel cohesive.
To achieve this and maintain brand integrity, advertising agencies need more than a print shop – they need a professional print partner.
We know advertising agencies. We help ad agencies present creative, polished print products that break the barriers between their clients and the consumer.
Getting Personal with Printing
A modern way that ad agencies are utilizing printing is through variable data printing. By homing in on customer data, such as contact information and past purchases, agencies can then create completely personalized direct mail campaigns that break through the mailbox clutter.
Personalized mailers not only continue the brand awareness, they also garner more attention because they are personalized to the customer. Since these targeted campaigns are data-driven using cutting edge technology, they are more likely to convert sales.
Variable data printing is also ideal for ad agencies working with franchise businesses. Customized print products – business cards, flyers, signs – are ready for design and print in an instant by using a template and simply pulling details from a database or file.
From Print and Design to Install
Coming up with the concept and creative images is one thing, and one thing that ad agencies excel at, but professional printing is what can catapult an ad campaign to the next level.
Beyond the essentials of business cards and letterhead, print and design can be used to set the tone for a brand, event or campaign.
For example, the print and design for a fundraising gala carries the theme throughout every stage, from the invitation in the mail to the on-site wall wraps. This also translates to trade shows and conferences, where brand identity is critical in a sea of sameness.
Knowing the right materials and size for printing the creative images is important, too. A cityscape is just a pretty picture when its printed on standard stock. But when its printed in large format, then installed above a high-traffic area, it becomes a focal point and the ideal place to drive home a brand’s identity.
The Artisans as an Ad Agency Extension
For the ad agency striving to be a one-shop-stop for its clients, trusted partnerships with vendors, like printers, are critical. When the agency trusts that the design and print and install will be done at the highest quality and within brand standards, it can then focus on the overall strategy.
Plus, that trusted printer may know of a new material or ink or product that will help the agency promote something cutting-edge and creative to clients.
Another benefit to printing partners: they offer additional services and fit seamlessly into the marketing department or project team. They step in to help clients at every stage of the project, such as in the early stages when clients often need assistance in building a print budget. Or when clients are creating a project timeline and they need to account for printing and installation of custom signage.
More than just a print shop, Artisan Colour is an ad agency printing partner. For design and print that make an impression across industries and brands, contact the Artisans.