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TEDx Events at Grand Canyon University2022-09-15T15:42:58-07:00

TEDx Events at
Grand Canyon University

Modern Stage Design for Events: How Graphics Enhanced the Tedx Experience

When organizing a dynamic event, print marketing and corporate stage design are crucial steps in the planning that cannot be overlooked. Event printing increases brand exposure and credibility, as well as engages and enhances the overall experience for your attendees.

In April 2022, Grand Canyon University hosted its 6th TEDx event. This event is completely planned, organized, and executed by GCU students, giving them the opportunity to gain worthwhile experience, develop relevant skills, discover passions, and build an event that brings together the GCU population and the Phoenix community.

A marketing solutions provider, Artisan Colour is proud of its partnership with GCU, which includes providing event printing for TEDx events in 2020, 2021, and 2022.

The custom event signage combined with the tangible take-aways Artisan printed for participants transformed the event from an in-the-moment experience to one that they will remember long after it’s done.

Print Services Provided:

Stage Design That Wows

For an event with a personality that captures audience attention, high-quality stage design is a must. Stage graphics bring a theme to life, establish the mood, and convey professionalism.

Since TEDx Grand Canyon University is hosted on campus, it must reflect the University’s brand while upholding the well-known TED brand, spirit, and mission. And organizing a TEDx event comes with some unique needs and requirements for stage design and event printing.

3-D Stage Design for Events

At every TEDx event, the stage is required to showcase an official TEDx logo with the event name. Ideally, it should be a stand-up 3-D logo that is large and easily visible. Large badges with the TEDx logo and attendees’ names are also a signature of TEDx events.

The logo appears all around the event and must be produced accurately and consistently, making precise color matching essential. TEDx recommends offset printing with Pantone spot colors to faithfully reproduce “TED red” (Pantone 485).

Artisan Colour’s event printing services easily accommodated these needs. Artisan created the extra-large 3-D TEDx stage graphics for GCU’s events. Variable printing capabilities increased efficiency for printing large volumes of event badges with individual attendee and speakers’ names.

Using the Pantone Color Matching System (PMS) on the HP Indigo 7K, Artisan faithfully reproduced TED’s signature red color across all stage design and printed event materials.

Using Event Graphics That Elevate Your Branding

Well-designed event graphics are essential to convey branding, create flow, and help attendees navigate and enjoy the event. For the TEDx Grand Canyon University event, Artisan Colour provided custom event signage consistent with TED and GCU branding.

Event signage examples produced for TEDx GCU include: way-finding signs and directional floor graphics (both inside and outside), wall signs, large banners, free-standing signs and flags, as well as the extra-large TEDx stage logo, and colorful 3-D graphics.

Event Collateral: Stickers and Programs

Events with well-designed collateral materials appear more professional and organized to attendees and event collateral is a tangible way for guests to interact with the event. For the hosting organization and sponsors, invitations, brochures, schedules, notepads, business cards, flyers, etc. establish brand identity, solidify the event theme, and amplify messaging. The impact of event marketing is undeniable – 74% of event attendees say that they have a more positive opinion about the company, brand, product, or service being promoted after the event.

For TEDx Grand Canyon University, Artisan printed stickers, the event program, informational handouts, and more. For an event with multiple speakers and activities like TEDx, the event program is necessary to help attendees navigate the event, plan their time at the event, and give information about the organization, speakers, etc.

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Immersive Components of All Sizes

A great way to boost audience engagement at events is to introduce immersive and interactive components. These unique elements give your event personality and encourage conversation between attendees. This was significant for the TEDx Grand Canyon University event to exemplify TED’s slogan “ideas worth spreading.”

Artisan printed conversation cards for GCU’s TEDx event that included questions like, “You have your own late-night talk show– who do you invite as your first guest?” Artisan also printed a stand-out XL interactive puzzle assembled by event attendees that pictured the Grand Canyon. These immersive components brought attendees together and made the event more engaging, interactive, and enjoyable.

TEDx Grand Canyon University has grown to become Phoenix’s largest TEDx event thanks to the partnership and dedication of GCU students and our Artisans, who together, brainstorm stage graphics, design event banners and signs, and put together a memorable event collateral checklist that continues to make raving fans of attendees!

TEDx small format custom shape
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Working with Artisan Colour has been an extremely positive experience.

Not only do they provide superior products, but their customer service stands out above everything else.

It’s great to know you can always count on a company to deliver first-class results, even with quick turn-a-rounds. Thank you for always making it very easy and fun to work with!

Grand Canyon UniversityMarketing Client Services Manager, Grand Canyon University
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