Creatively designed event graphics are essential to convey branding, create flow, and help attendees navigate and enjoy the event. For the TEDx Grand Canyon University event, Artisan Colour provided custom event signage consistent with TED and GCU branding.
Event signage examples produced for TEDx GCU include: way-finding signs and directional floor graphics (both inside and outside), wall signs, large banners, free-standing signs and flags, as well as the extra-large TEDx stage logo, and colorful 3-D graphics.
Event Collateral: Stickers and Programs
Events with tastefully designed collateral materials appear more professional and organized to attendees. Plus, event collateral is a tangible way for guests to meet and interact with the event. For the hosting organization and sponsors, invitations, brochures, agenda schedules, notepads, business cards, flyers, and promotional items, establish brand identity, solidify the event theme, and amplify messaging. The impact of event marketing is undeniable – 74% of event attendees say that they have a more positive opinion about the company, brand, product, or service being promoted after the event.
For TEDx Grand Canyon University, Artisan donated the full scope of print materials and graphics required to pull off a dynamic experience. For an event with multiple speakers and activities like TEDx, the printed event program is essential to help attendees navigate the event, plan their time at the event, and provide information about the organization, speakers, etc.
A great way to boost audience engagement at events is to introduce immersive and interactive components. These unique elements from printing to graphics to promotional items, give your event its personality and encourage conversation between attendees. This was significant for the TEDx Grand Canyon University event to exemplify TED’s slogan “ideas worth spreading.”
Artisan printed conversation cards for GCU’s TEDx event that included questions like, “You have your own late-night talk show– who do you invite as your first guest?” Artisan also printed a stand-out XL interactive puzzle assembled by event attendees that pictured the Grand Canyon. These immersive components brought attendees together and made the event uniquely engaging, interactive, and enjoyable.
TEDx Grand Canyon University has grown to become Phoenix’s largest TEDx event thanks to the partnership and dedication of GCU students and our Artisans, who together, brainstorm creative ideas for stage graphics, design event banners and signs, and put together a memorable event collateral checklist that continues to make raving fans of attendees!