Fitness Studio Marketing Printing Solutions

When it came time to communicate its brand value to the world, SPENGA turned to Artisan Colour’s creative printing solutions to print comprehensive fitness studio marketing, including signage, marketing materials, and window graphics as dynamic and inspiring as its mission.

Franchise Printing Partner

Artisan has been a franchise printing partner to SPENGA since 2019. A fitness studio concept, SPENGA features 20 minutes of spin, 20 minutes of high-intensity interval training (HIIT), and 20 minutes of yoga. This unique “ride, rep, revive” experience took off in 2015.

Success at this level requires more than a color craftsman – it requires an Artisan.

Vibrant Color and Expert Design Propel SPENGA’S Fitness Studio Marketing

SPENGA came to us with the challenge of helping to tell their story with well-designed, vibrant, eye-catching graphics and colors in order to help achieve its corporate goals. An immersive fitness experience that motivates and distinguishes them in a crowded market.

Artisan’s designers and printers created mesmerizing, dynamic signage with images and messages that complement SPENGA’s brand value.

  • The acrylic lobby wall sign immediately sets the tone for a clean, modern, focused fitness experience. Similar acrylic signs in each of the workout spaces follow the same style and make the circuit-style workout feel more cohesive.
  • The custom mantras on the lobby walls simultaneously impress the studio’s mission while motivating members. Even the bike decals and wayfinding signs are subtly branded.

The result: all of the signage lends to seamless and engaging marketing that attracts interest – and entices new enrollments.

Spenga WERK

Clean and Modern Marketing Materials

The Artisans also helped develop the window images that further branding within the fitness studios, such as on lobby doors. Then graphics on the exterior windows first let passersby know that the studio was coming soon, then touted SPENGA’s fitness benefits.

Artisan account representatives worked closely with SPENGA’s leadership to create brochures, flyers and business cards that serve as powerful reminders of SPENGA’s life-supporting benefits.

No matter the substrate or location, print fulfillment and installation is always stress-free. This is thanks to the seasoned staff at Artisan and their diverse printing solutions, including a 36,000-foot print shop, warehousing and shipping department, and full-sized delivery van.

Artisan has been a major part of not only growing our business but helping with consistently branding our locations nationwide. The products delivered, the customer service and the level of on-going support are amazing. We use them for many different types of print and signage products. Not only is the quality great, the turnaround time is extremely quick.

Spenga anAmy Nielsen, Co-Founder/Creator/Instructor, SPENGA


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