Barrett-Jackson’s Luxury Brand Event
It is widely agreed that Barret-Jackson sets the bar for the collector car industry, and over the years Barrett-Jackson auctions have evolved into world-class events.
These auctions attract celebrities, car collectors and enthusiasts, and high-end customers from all over the world. The 2023 Scottsdale event brought in a record-setting 300,000+ attendees.
Over 1,900 cars were sold at Scottsdale’s 2023 event for over $184 million. The proceeds of designated cars are donated to select charities and organizations that Barrett-Jackson supports. To date, their events have raised over $150 million for charity.
To make this a successful event, Barrett-Jackson needs to:
1. Prominently feature the cars to excite guests and build anticipation for auctions.
2. Make it easy for attendees to vote, place bids, and participate in event activities.
3. Organize and provide exclusive access to VIP amenities and experiences.