Multichannel Marketing That Supercharges Direct Mail Services

Use a combination of communication channels – direct mail, websites, email, social media and mobile – to strengthen your message and enable customers to buy your product/service using their channel of choice.

EchoPoint has been designed to ensure the same message is delivered and seen several times to your specific target audiences. Promote, track, enhance and effectively attribute results to your marketing messages.

Did You Know?

Multichannel customers spend two to five times more than single channel customers.

Source: Harvard Business School Digital Initiative

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Integrated Direct Mail Campaigns That Drive Results

Echopoint has been designed to ensure your target audience sees the same message delivered across numerous marketing channels that are personalized to each person.

Your target audience will not only receive your direct mail message, but will also be delivered the same message on their social feeds, even before visiting your website. With 80% of sales being made between the 8th and 12th contact point, these extra messaging points will be critical to converting your target audience to customers.

  • Maximize the use of your mailing list.
  • Help your target audience familiarize themselves with your brand before the direct mail lands providing marketing repetition like never before.
  • Generate thousands of additional social impressions when your target audience views online ads without even visiting your site first.
  • USPS Informed Delivery targets audience with an email preview of your mail piece along with an ad that is a direct link to your website.
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OdySea Aquarium First Birthday Sign

Direct Mail Campaign Measurement & Tracking Dashboard

The mail tracking dashboard will give you up-to-date analytical information on when your target audience is touched if they respond, how they respond, as well as demographic information on those that do respond.

LeadMatch identifies anonymous visitors to your website and informs of any actions they took and captures the postal addresses of unique visitors who were not on the original mailing list. This exponentially expands your opportunity to include fresh prospects in future direct mail advertising campaigns.

  • Track the effectiveness of your campaign without human error. With call tracking, you get a local or toll-free number for each direct mail campaign. Every call that comes in will be tracked and recorded.
  • Receive demographic data on each caller when available; full name, address, device/carrier, gender/age and business or residential number.
  • Visual displays will isolate each caller on Google Maps, letting you see which geographical area is most responsive to your message.
  • Downloadable reports are generated on all calls with secure access.
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Multichannel Marketing Strategy Platform

Leveraging seven technologies strategically timed and delivered will drive maximum exposure and engagement for your direct mail campaign all delivered in one platform. Don’t just do direct mail or just digital marketing, integrate both to increase visibility and conversion.

  • SocialMatch
  • Mail Tracking
  • QR Code
  • Informed Delivery ®
  • Call Tracking
  • Online Follow-up
  • Social Media Follow up
  • LeadMatch
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Personalized Direct Mail Services Drive Results

At Artisan Colour, we’re more than just a mass mailing service. We work directly with clients to form multi-channel marketing strategies, creative graphic design, printing, mailing and tracking success. With a wealth of experience in all these areas our personalized direct mail services come with the highest levels of customer service. Our goal is to act as part of your team while working with you on your next multichannel direct mail campaign.

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Know Who Is Calling & Who Is Visiting Your Site

Tie together data from EchoPoint multichannel marketing to see what’s effective and how to maximize your direct mail budget.

  • Get a list of who came to your website from the mailing list and what actions they took
  • Mail to unique visitors who came to your website who were not on your mailing list
  • Never guess again how effective your direct mail campaign is, know for sure how well your message is received
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Touch your direct mail target audience 8x's more for a fraction of the cost.

Select Artisan Colour as your multichannel direct mail partner, contact us today to schedule a consultation.

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When we started our own company (Modern Acupuncture), we immediately reached out to leverage Artisan’s wide variety of print fulfillment capabilities. Artisan provides a personal experience to each of our franchisees to ensure the highest quality products in a timely manner.

We would recommend working with Artisan Colour if you want a vendor partner that is flexible, responsive, has a quick turnaround time, has great customer service, and provides creative ideas on how to make your print items stand out.

Shannon Ackley, Director of Operations at Modern AcupunctureShannon Ackley, Director of Operations, Modern Acupuncture

Elevate Direct Mail Results, Ask About our Echopoint Direct Mail Services Today!

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