Direct Mail Results Skyrocket With Multichannel Marketing

Multichannel marketing that integrates with the proven power of direct mail achieves on average a 35% lift in results over traditional direct mail.

Are you looking to increase your marketing reach? When utilizing a combination of communication channels – direct mail, websites, email, social media and mobile – you can maximize your impressions to the same audience across multiple platforms.

Artisan Colour’s Echopoint integrated marketing system will help you advertise, promote, track, and follow along with your direct mail campaign in real time to see the granular analytics and overall effectiveness of your message using a dashboard system that is simple to use.

Did You Know?

Multichannel customers spend two to five times more than single channel customers.

Source: Harvard Business School Digital Initiative

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Measure the effectiveness of your direct mail campaign

Never guess how effective your integrated direct mail campaign performs – your direct mail manager will deploy all seven technologies, including LeadMatch, which identifies anonymous visitors to your website and informs on any actions they took.

Additionally, the platform captures the postal addresses of unique visitors who were not on the original mailing list. This exponentially expands your opportunity to include fresh prospects in future direct mail advertising campaigns.

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Personalized Direct Mail Services Drive Results

Echopoint has been designed to ensure your target audience sees the same message delivered across numerous marketing channels.

Consumers and prospective clients familiarize themselves with your brand before the direct mail lands, providing marketing repetition like never before.

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Fully Integrated direct mail marketing campaigns

In addition to the direct mail advertising, your target audience will also receive the same messaging on their social feeds, even before visiting your website. With 80% of sales being made between the 8th and 12th contact point, these extra messaging points are critical to convert your target audience to customers.

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Integrated Marketing Strategy Platform

Echopoint streamlines seven marketing strategies and direct mail services you can measure.

With Echopoint’s mail tracking dashboard get up-to-date analytical information including when your target audience is touched, if they respond, how they respond, as well as demographic information on those respondents.

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The Magnificent 7

Leveraging seven technologies strategically timed and delivered will drive maximum exposure and engagement for your direct mail campaign. Now, you can track the effectiveness of your campaign without human error.

  • SocialMatch
  • Mail Tracking
  • Informed Delivery ®
  • Call Tracking
  • Online Follow-up
  • Social Media Follow up
  • LeadMatch
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Touch your direct mail target audience 8x's more for a fraction of the cost.

Select Artisan Colour as your multichannel direct mail partner, contact us today to schedule a consultation.

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HAPPY CLIENTS

When we started our own company (Modern Acupuncture), we immediately reached out to leverage Artisan’s wide variety of print fulfillment capabilities. Artisan provides a personal experience to each of our franchisees to ensure the highest quality products in a timely manner.

We would recommend working with Artisan Colour if you want a vendor partner that is flexible, responsive, has a quick turnaround time, has great customer service, and provides creative ideas on how to make your print items stand out.

Shannon Ackley, Director of Operations at Modern AcupunctureShannon Ackley, Director of Operations, Modern Acupuncture

Elevate Direct Mail Results, Ask About our Echopoint Direct Mail Services Today!

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